Why Donate Art?

As a business person, artists ask themselves why they should donate their art  to charities. Is it just the satisfaction of being asked? Do they expect to get  some exposure out of it? If so, what kind of exposure? What are their expectations ­  are they reasonable for the artists' location and size of business? What are the timelines the charity gives in terms of raising funds ­ is the event next week or next year? What kind of advertising will be used: public or community TV,  radio, websites, newspapers, newsletters, magazines ­ colour or black-and-white ads?  Is advertising going to be focused on an individual or a group of artists? Is there any long range impact of the donation? Is the charity registered with the Canadian  government? Will a tax receipt be issued that can be used for income tax deduction? For what amount? If the artist is not being paid for the artwork, is the media  attention received enough to cover the cost of the item or service? Is it an equal exchange? These questions are necessary to consider when it comes to making a business decision to donate to such events.

Charities and societies used to be loosely managed organizations which emerged to fill needs as they arose. Today, many have adopted a business model of operating, complete with strategy and visioning sessions, business managers and executive directors, accountants and bookkeepers and others. They realize that goals must be set, funds invested in advertising, operating expenses tracked,  and evaluations conducted of their fundraising ventures in order to ensure they reach their financial goals. In short, they have become a business.

At a glance

• Why are you donating? altruistic, or because a client who purchased from you wants it?
• Will a tax receipt be issued?
• Charities are businesses these days, and you need to consider yourself as a business too
• What is your return?